How it works
Four steps, the same every matchday. No gut feelings, no inside tips.
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1. Start from the numbers
For each game we collect odds from many bookmakers, plus stats such as goals, shots and expected goals (xG). The betting market's average price is a very strong forecast: it already contains what thousands of people and bookmakers know.
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2. Turn odds into fair probabilities
Bookmakers build a margin into their odds, so the chances they imply add up to more than 100%. We remove that margin to get a fair chance for each outcome, and a fair price (fair odds = 1 รท fair chance).
We also run our own stats model (form, attack and defence strength, xG) as a second opinion. To be honest: in our tests it hasn't beaten the market, so the picks rely on the market's fair chance, not on the model.
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3. Choose one pick per game
For each game we pick one bet whose fair odds are close to 2.0 (about a 50% chance): match result, double chance, Asian handicap, over/under 2.5 goals or both teams to score. If no single bet fits, a two-leg bet builder from the same match.
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4. Only pick when the price looks generous
We compare the fair odds with the standard prices (no boosts) at five UK bookmakers. A pick is only posted when the best price is at least 2% above the fair odds. If no bookmaker is that generous, there's no pick for that game.
How we keep score
Every pick is logged with a timestamp before kick-off, at a flat stake of 1 unit, and checked against the closing odds after the game. The full record, losers included, is on the Results page. We're paper trading first: no real money goes on these picks until a long record shows the method works.
A 2% edge on paper is small, and prices move. Even a good method loses often. Picks near odds of 2.0 lose about half the time.